Lady Gaga - Applause (Official Music Video - watch now!)

Lady Gaga has just released the music video for her new single 'Applause' and it's as wacky as ever. The video had its debut at New York's Times Square, whilst Gaga appeared on Good Morning America to promote its release. The singer discussed her absence from music following her injury, the motifs behind the production and how much she has missed performing. After the video had its premiere, it was announced that although Gaga had been set to appear on the VMA's, she is in fact opening the awards ceremony. No doubt we can expect something wonderfully eccentric from the recording artist, on the occasion, in 6 days time. Watch below and experience the whimsically peculiar video in all its glory:

Starting off with flashes of bright light, Gaga appears positioned on a podium with wings attached. Cutting from that she can be seen breathing heavily on a mattress while the visuals are an ominous black and white. Rather tame so far, but oh no wait here comes the Gaga we all know and love (or hate, depending on your viewpoint). Cue arrangement of bizarre objects with Gaga in a Top hat, with smoke coming out. Yep, I'm liking this already. You can't deny that the video is certainly a visual explosion and whatever you may think I very much doubt you'll be bored watching it. Gaga treats us to moving images of herself with a white sheet and donning similar make-up to the promotional cover and she's in a cage at one point. Right ok, caught up so far? 

Gaga then puts on her 'crazy face', twirls around, catches a knife in her mouth and explodes into red dust. Yep, I think we can safely we've arrived in Gaga's world. I find the use of colours to contrast with the black and white rather beautiful in their own way, and I think it's this mix of tone and visual flair that makes this video stand out and dare I say it, enjoyable to watch? I mean it's completely bonkers, but in a good way. With an album title of ARTPOP and it being Gaga I don't think you can really expect anything else, and I don't think this will disappoint fans (and people alike) who have been a tad bit bored watching the same old pop-esque music videos for a while. 

Oh, and Gaga turns into some sort of swan-esque creature. Standard. Then comes everyone's favourite part, the dance numbers, yay! Gaga jerks, twists and body pops along to the beat, culminating in her laying down on her mattress (no doubt for a much-needed rest). Then we get onto possibly my favourite part of the video. We are bombarded with a sea of purple, Gaga dressed in plenty of jewels and embellished headwear, holding a bunch of flowers in casing. Not only are the visuals particularly impressive in this sequence, the track fits in nicely and is almost tranquil for a few seconds. 

Anyway, back to the crazy and there's confetti, flashing lights, more eccentric Gaga faces (with laughter!) and so much more (watch the video!). At the end of the video Gaga hand gestures the album name ARTPOP and suddenly she's wearing a bejewelled green mask. Oh how we've missed this. If you don't know what I'm talking about, then you probably should have watched the video about about 3 minutes ago. Three cheers for Gaga for making a suitable visual piece to accompany her new track which will no doubt keep everyone entertained. 

Music video reviewed by Mel.