Sunday 18 August 2013

Foxes - Youth


English singer and songwriter Foxes (Louisa Rose Allen) recently released the music video to accompany her single 'Youth'. Rather appropriately titled the track focuses around the idea of youth, life, dreams and their relation to the passing of time. The sounds of the song are almost angelic and evoke a sense of a peacefulness and tranquility. It's a fitting sound to follow up to her past releases 'Beauty Queen' and her collaboration on Zedd's 'Clarity' and Rudimental's 'Right Here.' Hopefully she will rise up in the charts and get more recognition for her work, as fans of Foxes will no doubt consider her music vastly underrated. The video (below) is as always, visually interesting and not too brash, so it suits the track nicely. 


The music videos sees Allen (Foxes) don several forms of attire including (but not limited to) 'mouse' ears, black hats, some sort of get-up right out of the fourth of july, her trademark black eyeliner and one of her friends seems to have come dressed up as some sort of grey bear (complete with teeth). Additionally, there is the inclusion of some animal masks to add to the whole bizarre affair. At the beginning of the video, Allen is pictured in some sort of office building with a fire burning in the background which creates a hole in the wall, leading out onto the streets where her friends are having a street party. Yep, that's definitely how I exit a building, through a wall of fire. 



 Foxes' street parties seem pretty fun-filled as they have a fire-breather, confetti, glitter, acrobats, more fire and a guy with a camera. Where does one get an invitation to these sorts of things? Anyway, without much warning suddenly Allen has managed to clamber up in to a tree. She's really living the (British) dream isn't she? More odd things occur, dancing in bath tubs, ribbons, flour, people smashing things, hide and seek with people dressed as animals, cycling, spray cans - culminating in a bonfire/sparkler party. 



The message and essence of the video is clear, it's about fun and youthful cheer, trying to rediscover it and not lose it. It's certainly one of the more enjoyable videos to watch. Overall, its a electro-pop sound with a sweet melody and a not too shabby video to boot. 

Music video and track reviewed by Mel. 

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