A couple of days ago, British-Irish girl group The Saturdays released their music video for the single Disco Love, a track that may as well serve as an audio dedication to countless pop & disco artists/songs (Bee Jees, Olivia Newton-John, Kylie, Britney etc.) and whose basic beat is inspired by the Whitney Houston song, I wanna dance with somebody. Although the track aims to model itself as an upbeat party tune, it fails to incorporate basic characteristics which would make it so, such as a catchy chorus, and ends up coming across as completely unmemorable.
That may sound harsh, but I challenge you to listen to the track (below) and then try and recall any lyrics or basic tune at all. Usually when listening to a particular song it is fairly easy for something to stick out in your memory (good or bad), however this track passes over your head quite easily and rather unfortunately, means that probably only hard-core Saturdays fans will find this latest offering appealing. The music video, quite similarly to the song is a bit same-old and too generic for my liking, with The Saturdays getting stranded when their car breaks down and end up partying it up with some random strangers. How original. Check it out below:
I feel a bit sorry for Frankie throughout the whole video as she doesn't feature greatly in it (being stuck behind the steering wheel of the car, due to the fact that she was pregnant) and the girls seem to have entirely forgotten she was there, with only Rochelle to keep her company.
As previously stated, the video is a bit seen-it-all-before, which isn't necessarily a bad thing, it just may not appeal to anyone who hasn't heard of The Saturdays before. The video aims to emulate a retro feel, with roller-skates, big bows and crazy hair-do's, with all members of The Saturdays dressed in colourful ensembles. Overall, there's nothing spectacular here, but it's just funky enough not to be too boring to (most) potential audiences; just don't expect to remember it in the morning. Song and music video reviewed by Mel.
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