f(x) - 'Rum Pum Pum Pum' & Ladies Code - 'Hate You' (Latest K-Pop videos)

                                    (f(x) - From left to right: Sulli, Amber, Krystal, Victoria, Luna)

Since there's been a lot of interest in the post earlier this week about 2NE1, it seems only fitting that we should also revisit some of the other latest K-Pop groups and their music videos. Up first, we have f(x) with their song 'Rum Pum Pum Pum' (pictured above). Taken from their album Pink Tape, 'Rum Pum Pum Pum' is a mix of K-Pop and dance-pop and after topping the Korean Billboard charts, marked the group's first number one single. The solid beat of the track comprised over the almost sultry hook of 'rum pum pum pum' gives the song an edge which other previous tracks by the group haven't managed to achieve quite so successfully. This is by the far the most popular track generated by the group, evidenced by it's high record sales, and the music video which accompanies the track features an array of interesting features. 

The video is quintessentially an explosion of tartan, bunny hop dancing and crazy backgrounds. If this sounds like your sort of thing, check the video out above. Also, I think I can safely say it would certainly be an experience to be in a K-Pop music video, there's so much going on you'd never be bored. 

                       
Next up is Ladies' Code (comprised of Ashley, Rise, EunB, Sojung and Zuny), a south-Korean girl group established this year by Polaris Entertainment. Their new song 'Hate You' is taken from an as of yet, unannounced album as was released on the 6th August 2013. The song is an ode to dysfunctional relationships echoed in the lyrics 'hate you hate you but I love you' and the track features bizarrely catchy guitar instrumentals and a video which is, well, so unexplainably odd. 

The video features a large collection of possibly the most creepiest dolls (short of being 'Chucky' themselves) imaginable, complete with detachable limbs and 'rooms' which the Addams Family would be proud to own. There's skulls, candles, red and black decor; pretty much anything you can imagine is in this video. Just in case all this wasn't creepy enough for you, they've thrown in a nightmare-inducing puppet doll, whose strings then attach themselves to a member of the group. There's so much to say about the video, it's hard to know where to start. Some of the things I picked up on which I'd like to discuss: 1. The platter full of dolls? I'm guessing they don't serve actual meals at wherever they are then? 2. The funky post-production effects - look like something out of a Ke$ha music video, is that a good thing? 3. Painting the doll's toenails? Ok. 4. Burning a hole in one of the dolls' eye. What? 

I understand the premise of the video is to convey that some of the dolls used are representing themselves and the control and helplessness they feel etc. and I guess the music video is certainly a wild creation of that and it's entertaining? Unless you have a phobia of creepy dolls, in which case it probably wouldn't be wise to watch, but it's probably too late now however. I could go on for hours about this video but instead I'll leave it up to the masses. Later in the week I might cover some of K-Pop's latest videos from male groups as well. So I guess you can look forward to that. So, what did you think of these latest inventions? 

Music videos and songs reviewed by Mel.