It's been over a year since her last solo single, but Rita Ora is back with new track 'Poison' and an artistic music video (scroll down to watch) to go with it. The song is the lead single from her next upcoming studio album (which has yet to be named) and was written by Julia Michaels and Kate Nash. 'Poison' focuses around a toxic relationship, displayed in the music video, where Ora is seen to change her appearance to fit in with a particular photographer's ideal. Straying from her original roots and the man she was with (who appears to be her friend/lover) she adopts a new path as a quirky model for a (incredibly creepy) blonde-haired photographer.
By the end of the video, however, it seems that neither man was right for Rita as she burns down several of her photographs and runs away, adopting a new style and path that is more fitting for herself. The music video can be taken as highly metaphoric in many ways for the toxic nature of the music industry, as well as actual relationships, and it's reassuring to see the singer try a different style of music video that has a bit more meaning behind it.
Having not been particularly amazed by Ora's previous works (she seems to be a singer known for guest starring on other popular singer's tracks as opposed to having an actual notable songs of her own), 'Poison' could be the break the singer has been looking for to establish herself as a credible solo artist. While the singer does suffer from unfortunately looking like other singers (a cross between Rihanna and Gaga in this particular one) it is obvious she is trying to carve out her own niche and style, and is getting there. It is a shame in some ways that Ora has a rather good song but is not recognisable enough as a solo artist for it to make enough of a big impact on the industry, although we hope this is not the case.
'Poison' has all the components you could want in a good pop song: steady beat, resounding chorus and killer hook ("I pick my poison and it's you/ nothing could kill me like you do/ you're going straight to my head/ and I'm heading straight for the edge"). With a catchy and memorable song, and an interesting music video to draw in viewers, this is a strong addition from the British singer.
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