Thursday 16 April 2015

Ty Dolla $ign - Drop That Kitty feat. Charli XCX & Tinashe [Review]


Looking for a video that combines cats and music? Well, Ty Dolla $ign's latest, 'Drop That Kitty' (scroll down for video) might have just what you need - oh, and Charli XCX and Tinashe also feature on the track. With a title name like 'Drop That Kitty', there was only going to be a few ways for this video and song to go and it appears the trio have gone the route of the ridiculous for their video, which features super imposed cat faces on random people and well, basically, there's just a lot of cats (go figure). 
(gif; closertotheclouds on Tumblr)
Whilst we could talk about the video for hours, let's start off with the track itself. Charli XCX gets things going with the song's hook, with her usual vocal tang giving the opening a bit of an edge; so far so good. Then comes Ty's verses, which are just alright. At this point you sort of wonder if this is going to go a bit terrible (or if the track will ever reach it's climax). Fortunately, Tinashe is on hand to inject a much needed element of smooth r&b, using her powerful vocals to full effect. Tinashe has been making a name for herself recently and it is true, this woman is one to watch. 
(photo; thatrtlife on Tumblr)
Back in comes Ty Dolla $ign who breaks up the segments - and it's suitable - but we can't help but think that his element is sort of unnecessary - and considering it's his track, this is particularly worrying. It appears the trio is going for some sort of all-out street banger like Jessie J's 'Bang Bang' with Nicki Minaj and Ariana Grande, but it doesn't quite achieve that effect. Although, this track does leave us dying for a Tinashe & Charli XCX song, as the two ladies do sound pretty rocking together (someone make it happen?). 
(gif; hopewereonthesamewavelength on tumblr)
Take-away thoughts: Charli XCX has a whole heap of confidence and we're loving it, it's almost infectious. The production on the video could have been better. Tinashe has some wicked dance skills (and those vocals!). Cat heads in videos are never good. The song is only about as half as catchy as it could have been, the hook is decent and some verses are substantial. 

Final Verdict: You probably want to 'drop that kitty' off somewhere and exchange it for a new one. 

You can watch the video here: 

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