Wednesday, 11 May 2016

Melanie Martinez - Cry Baby [Album Review]



If we were to tell you that Melanie Martinez was a competitor on The Voice you’d probably assume she had dipped back into obscurity – especially if we told you she was eliminated in week 5 – but you’d be wrong. Martinez didn’t stop there and instead chose to pursue her passions and thus, Cry Baby was born. Martinez’s musical stylings are similar to that of Marina and the Diamonds – both in tone and layering – and the album is representative of this, evoking fond Electra Heart memories, whilst her vocal styling is more similar to that of Halsey. But Martinez possesses a star quality of her own, and her album feels entirely personal from beginning to end, and not just a mere rehashing of what someone else has done before.


Like Diamandis, Martinez’s music is no fun-house, and behind every door is a disturbing musical surprise waiting just for you, in the best possible way. The sickly sweet theming continues throughout the album, with Martinez offering up track after track of candy-coated instrumentals and sinister lyrics; an effective way to have your thoughts easily digested by listeners. Overall, Cry Baby is an experimental pop album at its core, and utterly committed to its core theming of infancy, complete with samples of crying, liquid pouring, and soap sounds, which adds unique acoustic elements.  


‘Dollhouse’ and ‘Cry Baby’ are some of the most intriguing songs on the album, incorporating though-provoking lyrics, upbeat pop tempos, and catchy choruses. Drawing on her childhood nickname, the latter shows the amount of attentiveness and commitment Martinez has contributed to make her kiddie creation come to life in such vibrant and creative ways. ‘Carousel’ – featured on American Horror Story: Freak Show – is a fairground for the ears; spectacular and breath-taking, whilst ‘Pity Party’ is a misfit’s anthem for every generation. ‘Tag you’re it’ combines dark concepts like sexual assault with childhood games to emphasize the ingrained nature of entitlement to women’s bodies, and it works. ‘Mad Hatter’ takes the Alice in Wonderland motif to a new level and runs with it down the rabbit hole, marking another triumph for Martinez.


Whilst Cry Baby stays true to its conceptual idea, some tracks – when lined up with the other absolutely artistic creations on the album – fall short, and ‘Pacify Her’ is just average, whilst ‘Alphabet Boy’ wanders into bizarre territory. But when you’re aiming for an ambitious album like this one, you’re bound to have a few fatalities.


However, Cry Baby’s juxtaposition of sugary superficial sounds and harrowing, heartfelt lyrics give the album its edge above competitors in the alt-pop scene and Martinez’s cotton candy creation is as delicious as it looks on the cover. Overall, the 13-track album is a combination of pure ambition and imagination.





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