Tinie Tempah - Trampoline

UK singer and rapper commercially known as Tinie Tempah has released the music video for his lead single 'Trampoline' from his new album Demonstration. Demonstration will be released fully later this year.

The track is produced by Diplo and Tempah has said that the track 'serves as a transition between the first and the second album' quoting that 'he didn't want to think too much about it'. Musically, the song is not bad - it is catchy and clearly a party tune designed for clubs, however it does not quite capture the same feel as his previous hit 'pass out' but that's to be expected. It certainly is not a bad song. The tempo is fast paced, there's a lot of repetition in the lyrics but this serves to make the song catchy and supplies it with a rhythm that you 

could certainly dance to.

However, the music video is nothing ground breaking. As you might expect from the style of music, the video focuses heavily on sexualised themes - there are lots of young women, lots of close up shots of young women and lots of scenes of  young women dancing. This is nothing new. Even Tempah acknowledges that the song is supposed to be cheeky, describing it as 'a climax'. 

The video is also full of colour, throughout the video, the scenes transition through a rainbow of colours. It's all very retro-futuristic looking. The sets are not elaborate - mostly dark rooms, but the odd splash of colour aids to distract your mind from thinking it all looks a bit ordinary.

Ultimately, the music video is just what you'd expect and you are unlikely to be surprised or indeed shocked by it; I can't help thinking a better concept would have aided the music video somewhat and therefore better promoted the song. On music video alone, it is likely forgettable. The song has a ring to it, but it is not clear whether this will help increase sales enough to make it incredibly successful, however I doubt that it will do too badly.

The explicit version of the music video below:

Reviewed by Yaz.