Wednesday 13 May 2015

Britney Spears, Iggy Azalea - Pretty Girls (Official Video) [+ Review]


Iggy and Britney are going on an out of this world adventure in this new 80s inspired music video. After Azalea descends from space and lands in Spears' swimming pool the two set off on a whirlwind adventure, teaching the 'clueless' (see what we did there) Iggy the rules of modern day woman-world. 
                                                              (Photo; RCA)

OK, maybe not, but the video certainly has the cheese factor, and like the song, is clearly meant to be as silly as possible (I mean, Azalea morphs an old phone into a better one with her lazer eyes - how is that not hilarious?). 
                                                      (tumblr: gif by plumkat)

Get ready for some Valley Girls accents in the one too! Oh, and about a billion product placements (get that promo, yo). You've got pretty much everything you expect, ridiculous alien powers, ludicrous storyline and retro outfits. Whilst you can read our thoughts on the actual song itself here, the video matches up rather nicely with the impression you get from the song, and it's always exciting to see a video try something new rather than just the same old sort of thing. 
                                                           (photo; RCA) 

There are however a few elements that could definitely be improved on, such as the mismatched editing of Spears' dancing, which looks 'pretty' ridiculous in some segments; there could definitely have been more effort with the choreography. 
                                                 (Tumblr; gif by polesmoker)

The retro 80s theme however is suitable and the outfits inject a bit of colour and fun into the piece, and the two seem to genuinely be enjoying themselves on the video, which is always great to see (if you stay until the end you get to see some goofy footage of Azalea and Spears robot dancing in the yellow car, as well as some funky title screens). 
                                               (Tumblr; gif by dailybritneygifs)

Overall, it's a care-free, silly, colourful video that could have been improved with some better choreography and more subtle product placement (or perhaps make it so obvious that it then becomes funny? Who knows...). 

Watch the music video below, and check out our review of the track itself, here.


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