Demi Lovato - Really Don't Care (Music Video) [+ Review]

Oh, oh, oh, I really don't care. No, those aren't my thoughts, they are in fact lyrics from Demi Lovato's latest song 'Really Don't Care', for which the music video has just been released. In the music video, we can see Lovato taking it to the streets (more specifically to the streets of Los Angeles and LA Pride) and having a right block party, as she sings triumphantly on her parade float. The new track is a mix of bubblegum pop and up-tempo dance, and the lyrics relate to Lovato 'not caring' about what a certain person thinks any-more as she sings 'But even if the stars and moon collide/ I never want you back into my life/ You can take your words and all your lies'. 

The track is distinctly sass-tastic, and we had high hopes when we heard that there was going to be a collaboration with the now matured Cher Lloyd. However, Lloyd's verse is so short that you may not even notice it the first time around, which is a shame as they would have made one heck of a duo on the track (see Ariana Grande and Iggy Azalea for a suitable pairing alternative). If Lloyd's verse was longer and perhaps the sounding a little less generic in places, we would have penned 'Really Don't Care' as a summer smash, as it stands, it needs a little work to be that ultimate feel-good anthem, which is a shame. 

Nevertheless, Lovato's vocals are on point on the track, and Lloyd's section sounded good (from the two seconds we hear her), and it has that catchy chorus section involving moons and stars, that no doubt will resonate with some people. Add in some incorporation of fans into the video from the parade and celebrations, and you've got a pretty solid music video, that everyone can enjoy, it's just a shame it's missing a few things. Despite this, the actual music video centres around LGBT individuals, and it's an explosion of colours that gives every the chance to join in, and sing along, and feel good about themselves, which is a positive message to spread; one of inclusiveness. Check out the up-beat and funky fresh music video below: