Iggy Azalea - Bounce [Review]

 First post in, and yes, we're going to look over Iggy Azalea's track 'Bounce' and the accompanying music video. Miss Azalea (who is a female Australian singer, rapper and model) reminds me of a mix between Gwen Stefani, Nicki Minaj, Ke$ha and Missy Elliot, and her music reflects this, and thus ‘Bounce’ is born. Let’s first start off with the song itself - Iggy’s ‘Bounce’ has the sharp, almost addictive, catchy lyrics similar to that of Minaj; ‘Shake it, break it, make it bounce’ drop with the beat and emulate an up-beat party track, suitable for any club atmosphere. Like her previous track ‘Work’, ‘Bounce’ will have you twitching and twerking it everywhere, through the lively backing and the way in which Iggy spits out her raps at super-sonic pace. It’s clear that this is designed to be a feel-good club track as the lyrics reflect this - ‘Real real good, hands to the ceiling, Dancin’ we dizzy, we spinnin’ we spinnin’ all about money, the night’s never ending, we part till morning, tomorrow we kick it.’ If you’re a fan of quick beats, catchy raps and are looking for your next ‘jam’ then this is one to get up and dance to.

Now lets delve into the world of YouTube and go and peruse the music video. 

Ok, everyone gathered his or her thoughts? Well, the music video features a type of Bollywood theme and references Indian culture and in which Iggy Azalea is dressed in full Indian dress. Now, you could argue for an eternity whether or not this is offensive or not, but it’s worth stating that Miss Azalea has stated on numerous occasions that she is very fond of India and Indian culture. So, I'll leave you to debate that amongst yourselves. The video is certainly bright and colourful, featuring lots of dancing by various people, an elephant pounding down the street and some psychedelic effects that are about as trippy as the song. Clearly this music video is meant to be a bit of fun, a form of escapism for its viewers, and you can’t deny that it is certainly COLOURFUL. No, seriously, there are paint fights, people in a whole menagerie of vibrant fabrics, Iggy switching between red, green and white garments etc. Overall the music video reflects the song well in that it’s meant to be fun and interesting and visually pleasing, and the infusion of colour and culture certainly reflect this. I wasn’t too keen when Iggy Azalea first came on the scene but she’s vastly becoming a bit of a guilty pleasure.